In an interview with ZEIT she describes the label as “democratic in the sense that it is a very accessible brand” since “Gaby Aghion founded Chloé to make clothes for women like herself” meaning to “make clothes in which you can move and which also fit well into the existing wardrobe”.
I personally became a huge fan of her and my attitude towards Natacha became stronger and stronger the more I learned about her work. The fashion of Chloé stands for a rather contrasting femininity due to its playfulness but yet sophistication being a personal statement about yourself. Like Natacha’s individual style during the grand prix at Festival Hyères: head-to-toe dressed in dark tones: black maxi dress paired with heavy boots and XXL statement accessories. Her brown bob done in a tight knot, her make-up minimal, her eyebrows shaggy. So yes, her appearance stuck with me since today.
