During the 34th Edition of the International Festival of Fashion, Photography and Fashion accessories in Hyères I came in touch with Natacha Ramsay-Levi, Chloés creative director, for the first time. As a guest of honor, she participated as jury chairman for the fashion competition and presented several prizes such as the explicit Chloé prize which was awarded to Swiss designer Tina Schwizgebel-Wang this year. She designed her first collection, on the side, while working as a tattoo artist and performing as a cellist. I guess in this case you definitely can’t deny that multi-tasking exists. Why am I telling you this? Well first of all, there is still a huge lack of women in management positions in the fashion industry while they spend three times more on clothing than men and, even more drastic, fill a majority of the entry level jobs which this seems to be quite a paraoxon. According to McKinsey less than 50 percent of renowned womenswear brands are designed by women and only 14 percent of major brands have a female executive in charge. This so-called glass ceiling effect as stated by Prof. Romy Fröhlich needs to be changed and Ramsay-Levi seems to be the perfect example as the first French chief-in-design of Chloé to do so.
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I personally became a huge fan of her and my attitude towards Natacha became stronger and stronger the more I learned about her work. The fashion of Chloé stands for a rather contrasting femininity due to its playfulness but yet sophistication being a personal statement about yourself. Like Natacha’s individual style during the grand prix at Festival Hyères: head-to-toe dressed in dark tones: black maxi dress paired with heavy boots and XXL statement accessories. Her brown bob done in a tight knot, her make-up minimal, her eyebrows shaggy. So yes, her appearance stuck with me since today.